“How Can I More Effectively Reach People of My Generation with the Message of the Gospel?” Start the story where God starts the story. In other words, it’s not about “lifestyle evangelism.” Or being cleverer than the person with whom you’re talking. Or knowing everything there is to know about the Bible. It’s about knowing what’s most important to your friends, family, coworkers, and others you meet along life’s journey. It’s about, to use author Ron Martoia’s words, discovering the “story” each of us lives every waking day of our lives. Once you know that, you’ll know how God’s story fits into our human stories.