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Marissa's Books & Gifts, LLC
Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
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$9.99 USD
Regular price
$21.99 USD
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$9.99 USD
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ISBN:
9780446672313Binding:
- Binding: Paperback
This book is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees
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