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No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? Billions of pounds ride on that question, as do the fates of publishers, software producers, advertising firms, and many others. With the growth of the internet and global markets, having a smart IP strategy is essential. This is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights; managers need to navigate these murky waters, and this book shows how.