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Bestselling author Jeffrey Fox is back to 'outfox the competition' this time with counterintuitive advice on how to become a marketing genius. In his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: Make a big splash, instead of a lot of little ripples, Always have a pipeline to the president, Own a market, not a mill, and The long and short definitions of marketing.