Big Shots: Nothing but Net: Business the Cisco Way

1. Make Your Passion Your Business. Preach It Always Everywhere

2. Win the World with E-commerce

3. Use the Net to Revolutionize Internal Operations

4. But People Before Products, Profits, and Everything Else

5. Listen Constantly to Customers

6. Serve Your Core Customers from Start to End-to-End

7. Look to Lead in Every Line of Business

8. Buy Right to Grow like Gangbusters

9. If You Don't Buy 'Em, Join 'Em

10. Resist Complacency that can Accompany Success

"An expert writer expertly unravels an expert company. Stauffer's Nothing But Net provides powerful insights and practical wisdom for achieving greatness in today's wild marketplace." CHI P R. BELL Co-Author, Beep Beep! Competing in the Age of the Road Runner "If you want to succeed in business today, there are a handful of companies you need to emulate. Dell, Intel, Oracle and most important of all, Cisco. David Stauffer tells the Cisco story in a memorable way." AL RIES , Author of Focus and the 22 Immutable Laws of Branding