{"product_id":"selling-the-invisible","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis book is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eGreatness May Get You Nowhere\u003c\/li\u003e\n\u003cli\u003eFocus Groups Don'ts\u003c\/li\u003e\n\u003cli\u003eThe More You Say, the Less People Hear \u0026amp;\u003c\/li\u003e\n\u003cli\u003eSeeing the Forest Around the Falling Trees\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Marissa's Books \u0026 Gifts, LLC","offers":[{"title":"Default Title","offer_id":20206262255689,"sku":"1566757992876x690220837942853600","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0077\/9010\/0553\/products\/marissasbooksandgifts-9780446672313-selling-the-invisible-22357429616839.jpg?v=1628299757","url":"https:\/\/marissasbooks.com\/products\/selling-the-invisible","provider":"Marissa's Books \u0026 Gifts","version":"1.0","type":"link"}