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Marissa's Books & Gifts

Marketing Aesthetics: The Strategic Management Of Brands, Identity And Image

Looks at how companies can manage and protect their corporate image, and discusses aesthetics, brand expressions, styles, themes, and customer impressions

$4.98 USD $30.00 USD
1564176161674x482475281071996900

Alex Simonson, Bernd H. Schmitt
Free Press
1997-08-30
Hardcover
New
0684826550
9780684826554